The McDonalds empire is taking over the world – if you haven’t already noticed – which I’m sure you have.
It has grown to be the largest restaurant chain in the entire world, and you are likely a very lucky or very smart multi-millionaire if you were lucky enough to buy McDonalds stock early on.
In 2016, McDonald’s revenue was $6.42 billion, with earnings of $1.28 billion, which translates to $1.50 per stock share.
The restaurant’s humble beginnings originated on a small stand on Route 66 in California.
The original McDonald, Patrick, opened his “Airdrome” to sell hot dogs on the side of the busy road. He later added hamburgers as well as “all you can drink” orange juice for only 5 cents. Later in 1940, his sons Maurice and Richard moved the restaurant and made it into a barbecue shop with around 25 menu items called “McDonald’s Bar-B-Que”.
The McDonald sons finally realized in 1948 that their main profits came from hamburgers, so they switched to selling that as their main item and drifted away from the barbecue concept.
They shortened the menu list to include only cheeseburgers, potato chips, coffee, soft drinks, and apple pie while streamlining the name at the same time as the menu, to now be called “McDonalds”, the infamous name we all know and love today.
The McDonald brothers may have been the genius behind the original fast-food hamburger concept, but Ray Kroc was the business development and marketing genius who grew the chain to the omnipresent giant it is today. Ray originally sold Prince Castle Milkshake Mixers, and he heard of McDonald’s when he learned they were using 8 of his milkshake machines in their San Bernandino location.
He visited the location and thought their formula was genius. He told them they should franchise throughout the whole country in addition to their current locations. They weren’t sure they wanted to take on national risk or that the franchises would succeed in different climates.
Ray made a deal with them where he could franchise throughout the country in areas they hadn’t touched, and in return they would get 1% of his gross profits. By 1959 Kroc has opened 68 new restaurants, making the US total 102. Kroc had a large vision for the company, wanting to make it the #1 fast food restaurant in the US, and finally bought out the two McDonald brothers in 1961 for only $2.7 million.
Many would say his vision has come to fruition, as McDonald’s are prevalent not only in the US but all over the world. McDonald’s serves over 69 million happy customers in over 100 countries.
McDonald’s strives to continue to improve to maintain its place as the global fast food leader it is today. To keep a tab on their service and customer feedback, they offer a survey for customers to take, called McDVoice, where in exchange for taking the survey, you are rewarded with a coupon for a free BOGO menu item of their choice.
After you take the McDVoice survey, you get a buy one get one free item menu coupon of your choice after you use the code on your receipt to take the online survey. Here are some survey details:
|Prize||BOGO Egg McMuffin or Quarter Pounder|
|Location||US or District of Columbia|
|How To Enter||Online at mcdvoice.com|
|Receipt Valid For||7 days|
|Coupon Valid For||30 days|
|Can Use||1 per customer per visit|
When I travel to other countries and am wary of the local food, I always keep my eye out for a local McDonald’s. I’ll never forget traveling to the 2008 Olympics in Beijing, and in the midst of a foreign country with many local food options, my grandma asked us all, “Where’s the McDonalds? I want a chicken sandwich!”
At the time we all happily agreed and headed to the nearest McDonald’s, as we knew it was all safe familiar food, that tasted similarly no matter what country you’re in, and we happily walked to eat at the nearest McDonald’s, which, of course was very near.
I also studied abroad in Hong Kong, and I was always up for a late night McDonald’s ice cream, as Hong Kong has almost no ice cream stores, except of course McDonalds! I was always in awe of the gorgeous 2 story buildings, and the special Hong Kong-only products. Here is a photo of my friend holding a McDonald’s ice cream in Hong Kong near Christmas-time, hence all the workers wearing Santa hats.
As you can tell with my examples above, anywhere you go in the world, you’ll see a McDonalds. Part of the McDonald’s genius business model is that there are so many, placed in so many ideal locations. In the book Rich Dad, Poor Dad Robert Kiyosaki mentions McDonald’s is a real estate business, not a hamburger business, and I have to agree whoever runs McDonald’s is a real estate genius which has likely heavily contributed to the restaurant’s global success.
They also continue to adapt and change their menu with the times, now offering more healthy options including salads and smoothies, and continue to vary their menu to acquiesce to consumer tastes. They offer the survey as a chance to get feedback from consumers so they can further strive to innovate and improve the consumer experience.
In exchange for taking the survey about their experience, consumers get a BOGO coupon and the chance to be entered into a survey to win cash prizes.
In exchange for taking the survey, you will get the following prizes:
- A coupon for a buy one get one free choice of any McDonald’s menu item you would like (except the following: value meals, happy meals, 20 pc nugget, 10 chicken tenders) on your next visit
How To Take The McDVoice Survey
- Make a purchase at a McDonald’s store and save your receipt
- Go to the McDVoice.com survey website
- Enter the 26 digit survey code in the entry box on the survey homepage that is located in the middle-top of your receipt
- If you don’t have a survey code on your receipt, you can still use your receipt to fill in your store visit information and complete the survey using this link instead
- Choose the language, either English or Spanish, you would like to complete the survey in
- Answer all survey questions
- Write down and save the code you receive upon completion of the survey, as you’ll need to use this code at your next visit within the next 30 days in order to redeem your buy one get one free sandwich prize
Here is what the completed survey page with code looks like:
Here is what to expect when you visit the McDonald’s survey homepage:
Survey Rules & Eligibility
- You must be a resident of the US or District of Columbia
- You must make a purchase at a McDonalds and have a valid receipt to take the survey
- You must take the survey within 7 days of your receipt date
- You must redeem your buy one get one free coupon within 30 days of taking the survey in order to take advantage of your BOGO coupon before it expires
- Max use is 1 per customer per visit
- Cash value of coupon code is 1/20 of 1 cent
- You may not transfer, sell or electronically make copies of your code
- You may not use this offer with any other offer
- Each individual can only participate in a maximum of 5 surveys per month
See official terms and conditions here
Australian Macca Rewards and Feedback
Australian McDonald’s operate a little differently than those in the US or Europe, and if you’re from “down-under”, don’t worry you still have a chance to give feedback and earn prizes.
Here’s how to give your feedback and earn prizes in Australia:
- If you don’t like downloading an app, pick up a coffee rewards card instead, available at any Australian McDonald’s location, and you’ll be able to get a stamp each time you buy a coffee. Every time you buy 5 coffees, you’ll get your 6th coffee for free!
- To give your feedback in Australia, you can use the Australian feedback form Australian McDonald’s “Macca” feedback page
Customer Service Phone Number: 1 (800) 244-6227
Online Contact Us Form: https://www.mcdonalds.com/ca/en-ca/contact-us/talk-to-us.html
Online Feedback Form: https://www.mcdonalds.com/us/en-us/contact-us/restaurant-feedback.html
McDonald’s Headquarters Mailing Address:
2111 McDonald’s Dr
Oak Brook, IL 60523
Want more free food? Check out these other surveys
Burger King gives you a free Whopper burger just for completing their survey, so it’s worth a look as well. Check out the Burger King survey here
Take the KFC survey for a go cup as your reward.
Take the Wendy’s sandwich for a BOGO sandwich as your reward.
When you take the Dunkin survey you get a free donut in exchange for your time.
Take the Buffalo Wild Wings BWWListens survey for five dollars off your next visit at the chain. Great deal!