The McDonalds empire is taking over the world – if you haven’t already noticed – which I’m sure you have.
It has grown to be the largest restaurant chain in the entire world, and you are likely a very lucky multi-millionaire if you were one of the first to buy McDonald’s stock.
Did you know the original McDonald’s brothers didn’t want to build more stores or grow their revenue by an insane amount? That Ray Kroc had to convince them to let him make the restaurant a franchised chain?
Keep reading to find out if Ray made a fair deal with the brothers, OR, if you think he ended up tricking them into giving him 99% of the profits.
It seems crazy the original McDonald’s brothers wouldn’t have jumped on the chance to expand, knowing what we all know now. That’s 20/20 hindsight vision for ya.
The restaurant’s humble beginnings originated on a small hot dog stand on Route 66 in California. Later the original Patrick McDonald added hamburgers and 5 cent “all you can drink” orange juice to the menu.
In 1940, his sons Maurice and Richard moved the small stand to an actual restaurant. They also changed it into a barbeque shop called “McDonald’s Bar-B-Que”.
Ironically, people only liked the McDonald’s hamburgers and not their barbeque. So the McDonald brothers cut the barbeque from the name and menu to focus on burgers only.
Read more about the McDonald’s name changes and why they cut barbeque here, and keep reading this page to find out how Ray Croc was able to explosively grow the McDonald’s empire.
The McDonald brothers may have been the genius behind the original fast-food hamburger concept, but Ray Kroc was the business development and marketing genius who grew the chain to the omnipresent giant it is today.
Ray originally sold Prince Castle Milkshake Mixers, and he heard of McDonald’s when he learned they were using 8 of his milkshake machines in their San Bernandino location.
Ray visited the location and thought their formula was genius. He told them they should franchise throughout the whole country in addition to their current locations. They weren’t sure they wanted to take on national risk, OR that the franchises would even succeed in different climates.
Ray, the McDonald’s growth genius, knowing the restaurant could be a runaway hit, made a deal with them. He could now franchise throughout the country in areas they hadn’t touched, and in return they would get a mere 1% of his gross profits.
What a genius. Imagine McDonald’s selling its franchise rights for 1% of profits today. HAHA. Right, because it wouldn’t happen.
By 1959 Kroc has opened 68 new restaurants, making the US total 102. Kroc had a large vision for the company, wanting to make it the #1 fast food restaurant in the US.
Finally bought out the two McDonald brothers in 1961 for only $2.7 million.
McDonald’s serves over 69 million happy customers in over 100 countries.
In 2016, McDonald’s revenue was $6.42 billion, with earnings of $1.28 billion, which translates to $1.50 per stock share.
McDonald’s strives to continue to improve to maintain its place as the global fast food leader it is today. To keep a tab on their service and customer feedback, they offer a survey for customers to take, called McDVoice, where in exchange for taking the survey, you are rewarded with a coupon for a free BOGO menu item of their choice.
After you take the McDVoice survey, you get a buy one get one free item menu coupon of your choice after you use the code on your receipt to take the online survey. Here are some survey details:
|Prize||BOGO Egg McMuffin or Quarter Pounder|
|Location||US or District of Columbia|
|How To Enter||Online at mcdvoice.com|
|Receipt Valid For||7 days|
|Coupon Valid For||30 days|
|Can Use||1 per customer per visit|
When I travel to other countries and am wary of the local food, I always keep my eye out for a local McDonald’s. I’ll never forget traveling to the 2008 Olympics in Beijing, and in the midst of a foreign country with many local food options, my grandma asked us all, “Where’s the McDonalds? I want a chicken sandwich!”
At the time we all happily agreed and headed to the nearest McDonald’s, as we knew it was all safe familiar food, that tasted similarly no matter what country you’re in, and we happily walked to eat at the nearest McDonald’s, which, of course was very near.
I also studied abroad in Hong Kong, and I was always up for a late night McDonald’s ice cream, as Hong Kong has almost no ice cream stores, except of course McDonalds! I was always in awe of the gorgeous 2 story buildings, and the special Hong Kong-only products. Here is a photo of my friend holding a McDonald’s ice cream in Hong Kong near Christmas-time, hence all the workers wearing Santa hats.
As you can tell with my examples above, anywhere you go in the world, you’ll see a McDonalds. Part of the McDonald’s genius business model is that there are so many, placed in so many ideal locations. In the book Rich Dad, Poor Dad Robert Kiyosaki mentions McDonald’s is a real estate business, not a hamburger business, and I have to agree whoever runs McDonald’s is a real estate genius which has likely heavily contributed to the restaurant’s global success.
They also continue to adapt and change their menu with the times, now offering more healthy options including salads and smoothies, and continue to vary their menu to acquiesce to consumer tastes. They offer the survey as a chance to get feedback from consumers so they can further strive to innovate and improve the consumer experience.
In exchange for taking the survey about their experience, consumers get a BOGO coupon and the chance to be entered into a survey to win cash prizes.
McDVoice Survey Prizes
In exchange for taking the survey, you will get the following prizes:
- A coupon for a buy one get one free choice of any McDonald’s menu item you would like (except the following: value meals, happy meals, 20 pc nugget, 10 chicken tenders) on your next visit
How To Take The McDVoice Survey
- Make a purchase at a McDonald’s store and save your receipt
- Go to the McDVoice.com survey website
- Enter the 26 digit survey code in the entry box on the survey homepage that is located in the middle-top of your receipt
- If you don’t have a survey code on your receipt, you can still use your receipt to fill in your store visit information and complete the survey using this link instead
- Choose the language, either English or Spanish, you would like to complete the survey in
- Answer all survey questions
- Write down and save the code you receive upon completion of the survey, as you’ll need to use this code at your next visit within the next 30 days in order to redeem your buy one get one free sandwich prize
Here is what the completed survey page with code looks like:
Here is what to expect when you visit the McDonald’s survey homepage:
McDVoice Survey Rules & Eligibility
- You must be a resident of the US or District of Columbia
- You must make a purchase at a McDonalds and have a valid receipt to take the survey
- You must take the survey within 7 days of your receipt date
- You must redeem your buy one get one free coupon within 30 days of taking the survey in order to take advantage of your BOGO coupon before it expires
- Max use is 1 per customer per visit
- Cash value of coupon code is 1/20 of 1 cent
- You may not transfer, sell or electronically make copies of your code
- You may not use this offer with any other offer
- Each individual can only participate in a maximum of 5 surveys per month
See official terms and conditions here
Australian Macca Rewards and Feedback
Australian McDonald’s operate a little differently than those in the US or Europe, and if you’re from “down-under”, don’t worry you still have a chance to give feedback and earn prizes.
Here’s how to give your feedback and earn prizes in Australia:
- If you don’t like downloading an app, pick up a coffee rewards card instead, available at any Australian McDonald’s location, and you’ll be able to get a stamp each time you buy a coffee. Every time you buy 5 coffees, you’ll get your 6th coffee for free!
- To give your feedback in Australia, you can use the Australian feedback form Australian McDonald’s “Macca” feedback page
Customer Service Phone Number: 1 (800) 244-6227
Online Contact Us Form: https://www.mcdonalds.com/ca/en-ca/contact-us/talk-to-us.html
Online Feedback Form: https://www.mcdonalds.com/us/en-us/contact-us/restaurant-feedback.html
McDonald’s Headquarters Mailing Address:
2111 McDonald’s Dr
Oak Brook, IL 60523
Want more free food? Check out these other surveys
Burger King gives you a free Whopper burger just for completing their survey, so it’s worth a look as well. Check out the Burger King survey here
Take the KFC survey for a go cup as your reward.
Take the Wendy’s sandwich for a BOGO sandwich as your reward.
When you take the Dunkin survey you get a free donut in exchange for your time.
Take the Buffalo Wild Wings BWWListens survey for five dollars off your next visit at the chain. Great deal!