Jack in the Box was not started by someone named Jack. Imagine that.
Cooper the cute dog opens his mouth in the below photo to express his surprise.
Cooper told us he thought Jack in the Box was started by a man named Jack. So you can imagine his surprise when we told him that was not true.
That, or he was just opening his mouth so we would put a Jack in The Box hamburger inside of it.
I, like cute doggie Cooper, always imagined a man named Jack started it, but it was actually started by someone named Robert Peterson.
The reason many people are confused about the founder’s name being “Jack” is the 1995 fictional marketing campaign.
This campaign presented a fictional clown-like character named Jack as the Jack in The Box founder, just for images’ sake, not for truth.
Cooper takes this in below, looking quite serious as he contemplates the reality that companies would really make stuff like this up just for the sake of marketing.
I don’t know why brands try to create the fake backstory’s because they reek of inauthenticity and in my opinion tend to do more to turn customers away than draw them in.
Hollister is one of the other many companies that runs a fictional marketing campaign about the fake founder John Hollister, which you can read more about on the TellHCO page.
The company was founded in 1951, however Peterson was a serial entrepreneur, and had a road side restaurant named Topsy’s Drive-In since 1941 in San Diego.
He ended up renaming the store Jack in the Box, and added a two-way intercom and drive through window, all of which contributed to the Jack in the Box chain’s incredible growth and success.
To help publicize the new store, they put a blow up clown on the roof to draw attention and welcome customers as they came in.
In 1985, they actually renamed it Monterey Jack’s, which caused a crash and burn of sales, and they soon made the switch back to the classic Jack in the Box name.
Jack In The Box Location Finder
To find a Jack in the Box that is near you, try using this restaurant locater.
Prize: 2 Free Tacos
www.jacklistenscom.com Survey Details
|Survey Prize||2 Free Tacos Coupon|
|Receipt Valid For||3 days|
|Coupon Valid For||7 Days|
|Coupon Limit||1 per person per visit|
How To Take The Jacklistenscom.com Survey
- Buy an item or more at a Jack in The Box
- Keep your receipt so you can go online to take the survey
- Go online to jacklistens.com to take the survey
- Answer all questions
- Write down the validation code you’ll get at the end of the survey
- Bring the validation code plus your receipt to your next Jack in the Box visit to redeem your 2 free tacos coupon
The Jack Listens survey homepage includes a clown pointing to the center of the page. The page also asks you to choose your language before starting the survey:
JackListens Survey Rules
- Purchase required
- Receipt required
- Receipt valid for 3 days
- Coupon valid for 7 days
- Max 1 coupon per guest per visit
- Offer not combinable or transferable
- No employees may take or anyone who is affiliated with an employee
See your receipt for more details on the rules.
Contact JackListens About Survey
Contact Via Mail:
JACK IN THE BOX INC.
Attn: Guest Relations
9330 Balboa Ave.
San Diego, CA