ACEA is an app that allows medical professionals such as doctors, nurses and dentists keep track of their continuing education credits. Their goal was app downloads.

Note: For this case study, Leads = App Downloads

Their Starting Adwords spend/Month:$150

Their Starting Adwords Leads/Day:Not Measuring/Negligible                               CPA:Not Measuring

 

Beginning Adwords Spend/Month:$900    Adwords Leads/Day:3                           CPA:$10

Our Ending Adwords spend/Month:$900      Our Ending SEM Leads/Day:6         CPA:$5

We effectively increased spend by 600% while doubling lead volume and halving cost per lead.

Other metrics we increased through testing and optimization:

• CTR increased 725% from .4% to 2.9%
• Average CPC is lower by 11% from $1.78 to $1.61
• Average ad position is also up 188% from 4.7 to 2.5.